Sean McPeak

With over a decade of experience working on globally recognized teams in the high-end luxury sector, Sean McPeak now serves as a founding member of Empire Collective at SERHANT. He has sold more than a half-billion dollars in resale and new development property, and he has a successful track record of negotiating some of NY’s priciest listings.

Nicknamed “The Expired Listings Doctor” his approach to selling the unsellable is unrivaled. Sean is an expert in video and viral social media marketing across all platforms—leveraging influencer marketing, event activations, public relations, and viral marketing—garnering millions of views and accelerating the deal in days, not months. Sean has been featured in the NY Times, Yahoo Finance, Market Watch, Mansion Global, NY Weekly, Inman.com and Luxury Lifestyle Magazine.

Award-winning for his innovative, breakthrough campaigns, including the Inman Golden “I” Club and RISMedia 2020 Trendsetter Award, he has built his reputation as a catalyst for change and unconventional approaches to real estate. As a frequent voice and thought leader at events, podcasts, and in the press, he is also a “Sell it Like Serhant” mentor to Pro-Level broker owners and 7-figure team leaders. Sean is also the visionary and creator of the TROPHY Listing System, a revolutionary and proprietary platform to help clients find the property that speaks to their soul, not simply their wallet.

With Manhattan as his playground, works hard and plays harder, hosting the first-of-its-kind NFT party and crypto event in NYC. A viral marketing expert, his network of influencers draws millions of views to client properties.

Sean invests his time by raising capital for real estate developers and proptech projects in NYC and nationally. He also volunteers with Operation: Heal Our Heroes, a non-profit that provides mental health services for combat veterans, CityLax, and Pawsability Dog Club. A former Division I lacrosse 4-year scholarship athlete at Siena College, NY, Sean enjoys staying active and traveling NYC in search of new restaurants to review.